Details about the Research includes publication in Journals, Book Chpaters, etc.

  PAPER PUBLISHED:

  • Chirag Rasikbhai Patel, Dr. Sunil Patel et.al (Feb 2026) “AI-Powered Gamification in Computer Engineering Education: A Mixed-Methods Study on Engagement, Learning Outcomes, and Personalization” in Journal of Engineering Education Transformations, Volume 39, February 2026, Special Issue 3, eISSN 2394-1707 DOI: 10.16920/jeet/2026/v39is3/26096
  • Anjali Pala & Dr. Sunil Patel (Sept 2025) “Building Trust in Digital Lending: The Role of Branding in India’s Fintech Landscape” in a₹tha: Journal of Business and Finance, Volume 1, Issue 1 Journal of Indian Institute of Management Calcutta, ISSN: 3108-0677 https://ir.iimcal.ac.in:8443/jspui/handle/123456789/6303
  • Sunil Patel et. al (June 2025) “AI in Supply Chain Optimization for E-Commerce” International Conference on Frontier Technologies and Solutions (ICFTS), IEEE Xplore ISBN 979-8-3315-0276-8. DOI: 10.1109/ICFTS62006.2025.11031603
  • Tanu Singh & Dr. Sunil Patel (May 2025) “Impact of Perceived Risk on Online Purchase Intentions: The Mediating Role of Digital Environment” Journal of Informatics Education and Research ISSN: 1526-4726, Vol 5 Issue 2 Pg. No. 2369-2377 DOI: https://doi.org/10.52783/jier.v5i2.2694
  • Sudhir Mane & Dr. Sunil Patel (April 2025) “Supply Chain Resilience Post-Disruptions: Insights from Recovery, Sustainability, and Collaboration” Advances in Consumer Research ISSN: 0098-9258, Vol 2 Issue 2 Pg. No. 1017-1024
  • Kishor Deshmukh & Dr. Sunil Patel (April 2025) “Enhancing New Product Development Performance in the Automotive Industry: The Role of Design Changes, Virtual Manufacturing, Supplier Readiness, and Workforce Competency” Advances in Consumer Research ISSN: 0098-9258, Vol 2 Issue 2 Pg. No. 1000-1010
  • Sunil Patel et. al (Jan, 2025) “Analysing the effects of several service quality metrics on the leading online shopping sites” International Journal of Indian Culture and Business Management (IJICBM), Vol. 33, No. 4, 2024 DOI: 10.1504/IJICBM.2023.10059284
  • Sudhir Mane & Dr. Sunil Patel (Sep 2024) “Maximizing the Effectiveness of Suggestion Schemes in Organizations: Optimizing Value Creation” Annals of the Bhandarkar Oriental Research Institute ISSN: 0378-1143, Vol CI Issue 9 Pg. No. 137-148
  • Tanu Singh & Dr. Sunil Patel (Sep 2024) “Impact of Risk Factor on the Shopping of Mobile Phones from Digital Stores” Annals of the Bhandarkar Oriental Research Institute ISSN: 0378-1143, Vol CI Issue 9 Pg. No. 448-467
  • Sunil Patel et. al (Feb, 2024) “Impact of Brand Loyalty: A study of FMCG products conducted in rural market of Gujarat” Madhya Pradesh Journal of Social Sciences, Vol. 29, ISSN: 0973-855X
  • Chintan Anilbhai Joshi, Dr. Sunil Patel & Dr. Kishore Bhanushali (Jan 2024) “An Analysis of Factors Affecting on Online Shopping Behavior of Consumers in Ahmedabad (Gujarat)” European Economic Letters, ISSN: 2323-5233, Volume 14 Issue 1, 2023 Pg. No. 430 – 436
  • Nupur Rawal, Naveen Luthra & Dr. Sunil Patel (May 2023) “Impact of Social Experience and Implication on Relationship Building in The Context of B2b Sales” Madhya Bharti ISSN: 0974-0066, Vol 83 No. 8, January-June 2023, UGC-CARE List Group I. Pg. No. 38-47
  • Naveen Luthra, Dr. Sunil Patel & Nityanand Jha (April 2023) “Maximizing Online Reach an Integrated Approach to Digital Marketing Strategy”, Shodh Prabha ISSN: 0974-8946, Vol. 48, Issue-2 (April-June) 2023, UGC-CARE List Group I. Pg. No. 1-9
  • Sunil Patel & Naishadh Bhatt (April 2023)“Critical Success Factors For B2b E‐Markets: An Empirical Study” Madhya Bharti ISSN: 0974-0066, Vol 83 No 4, January-June 2023, UGC-CARE List Group I. Pg. No. 152-164
  • Chintan Anilbhai Joshi, Dr. Sunil Patel & Dr. Kishore Bhanushali (Mar 2023)“An In-Depth Study on Impact of Sensory Marketing on Consumer Behavior Pattern: A Case Study of Lapinos Pizza Joint” TELEMATIQUE, ISSN: 1856-4194, Volume 22 Issue 1, 2023 Pg. No. 800 – 807
  • Himanshu Barot & Dr. Sunil Patel (Jan 2023)“An Empirical Study of Distraction in Work-Life Balance of Teachers During COVID-19 Turmoil Circumstances” Handbook of Research on Learning in Language Classrooms Through ICT-Based Digital Technology, ISBN13: 9781668466827, DOI: 10.4018/978-1-6684-6682-7, Book Chapter 22
  • Sunil Patel et. al (Dec, 2022) “Talent Management & Excellence In Healthcare Sector- An Empirical Study” Journal Of Pharmaceutical Negative Results, DOI:10.47750/pnr.2022.13.S09.750, Vol.13 Special Issue-9, Pg. No. 6294-6302.
  • Sunil Patel et. al (Apr, 2022) “Study on Comparative Analysis of Traditional Media to Digital Media News Channel Coverage”, Journal of Positive School Psychology, ISSN:2717-7564, 2022, Vol. 6, No. 4, 3019–3025 Scopus & EBSCO Indexed.
  • Bhavesh Patel & Dr. Sunil Patel (Nov, 2021) “Impact of Renewable Energy on Indian Economy: Paper published in book titled as Infrastructure Development Theory, Practice and Policy Sustainability and Resilience”, ISBN 9781032114668 by Routledge Taylor & Francis Group.
  • Abin George & Dr. Sunil Patel (July 2021) “Sustainable Developments of Hospitality and its Challenges in the Government Organizations” Turkish Online Journal of Qualitative Inquiry (TOJQI), e-ISSN:1309-6591, Volume 12, Issue 8 July, 2021: 6410 – 6416 Scopus & TR DIZIN indexed.
  • Sunil Patel & Dr. Daisy Kurien (Sep-2019) “Opportunities and Challenges in Start-up Ecosystem: Management Students’ Perspective” Sustainability & Business OAKCOM 2019, ISBN No. 978-93-88237-83-3 pg no. 109-117
  • Kishor Bhanushali & Dr. Sunil Patel (Jan – June 2018) “District Level Discrimination in Education and Health Infrastructure: A study of Gujarat, Entrepreneurial Opportunity” IMSR Journal of Management Thoughts, ISSN: 2249-1201, Page no. 20-24
  • Kishor Bhanushali & Dr. Sunil Patel (March 2017) “E-Waste Management: A new Strategy for Marketing” Management Research Contemporary Perspectives, ISBN: 978-81-924315-2-9, Page no. 205-212
  • Sunil Patel & Prof. Mrugesh Nayak (Feb-2017) ““m-MR” The Digital Medical Representative” International Conference on Technology and Management, SPCE Visnagar – ISBN: 978-93-5267-370-4, pp. MG-021-24
  • Sunil Patel (April-2015) “Evolution of Online shopping in India & its Unparallel Growth” International Journal for Research in Management and Pharmacy – ISSN 2320-0901, Vol. 04, Issue 03, pp. 24-33
  • Sunil Patel (2014) “Analysis of IndiGo’s profitability in the draining Indian Civil Aviation Industry” International Journal for Research in Management and Pharmacy – ISSN 2320-0901, Vol. 03, Issue 06, pp. 34-40
  • Sunil Patel, Himanshu Barot and Keyur Darji (2013) “An Empirical Study of Consumer Behavior on Financial Dailies” International Journal on Research & Development– A Management Review (IJRDMR) ISSN 2319-5479, 02, Issue 03, pp. 42-47 Impact Factor 2.84
  • Sunil Patel and Dr. Kishor Barad (2012) “A critical review: Study about the Indian Pharmacy Retail Chain Stores” International Journal of Management, IT and Engineering – ISSN 2249- 0558, 02, Issue 02, pp. 139-150 IC Value 9
  • Himanshu Barot, Sunil Patel and Keyur Darji (2012) “Impact of Credit Card on Consumers Purchasing Decision While Buying from Mall” International Journal for Research in Management and Pharmacy – ISSN 2320-0901, 01, Issue 01, pp. 30-41
  • Keyur Darji, Sunil Patel and Himanshu Barot (2012) “Consumer & Retailers Awareness, Perception and Preferences towards Alternatives to Plastic Carry Bags” International Journal for Research in Management and Pharmacy – ISSN 2320-0901, 01, Issue 01, pp. 18-29
  • Himanshu Barot, Sunil Patel, Keyur Darji and Ketan Prajapati (2011), “Analyzing the GAP between the Customer and Management about Retail banking on selected nationalized and private sector banks”, ACME Journal for Management Brilliance – ISSN 0976 -5980, Vol. – II Issue: I, pp 34-39
  • Sunil Patel, Himanshu Barot and Keyur Darji (2011) “Study on Customer Perception of Planet Health Retail Pharmacy Chain- Store at Ahmedabad City” in Asian Journal of Management Research by Integrated Publishing Association (ICV 4.13) – ISSN 2229 -3795, Vol. 1-No 2, pp 337-347

  PAPER PRESENTED:

  • Paper on “Sustainable Business Model for Supermarkets and Hypermarkets for in the UAE: Integrating Circular Economy and Digital Innovations” presented at the International Conference on “Innovating for Impact: Digital Technologies for Public Administration, Engineering Application, Environmental Protection, Sustainable Business Operations and Healthcare”, organized by Confab 360 Degree; Manipal Academy of Higher Education (MAHE) Dubai Campus, Rushford Business School, Switzerland; European Global Institute of Innovation and Technology, Malta on 19th & 20th Feb, 2025. Received the certificate of Best Paper Presentation as well.
  • Paper on “Central Bank Digital Currency: E-Rupee The Future Of India – Scope & Challenges” presented at National Conference on Emerging Trends: A Road to DIET (Digitalization, Innovation & Endurable Transformation) held at Karnavati University, Gandhinagar on 7th & 8th April 2023
  • Paper on “Impact of Chaos theory: Implications for Consumer behavior pattern in Gujarat during Pandemic” presented at National Conference on Emerging Trends: A Road to DIET (Digitalization, Innovation & Endurable Transformation) held at Karnavati University, Gandhinagar on 7th & 8th April 2023
  • Paper on “One Sun One World One Grid & International Solar Alliance: India’s geopolitical power sway” presented at National Conference on Emerging Trends: A Road to DIET (Digitalization, Innovation & Endurable Transformation) held at Karnavati University, Gandhinagar on 7th & 8th April 2023
  • Paper on “A Multi-Criteria Decision-Making Approach To Transport And Logistics Based On Business Intelligence” presented at National Conference on Emerging Trends: A Road to DIET (Digitalization, Innovation & Endurable Transformation) held at Karnavati University, Gandhinagar on 7th & 8th April 2023
  • Paper on “An In-Depth Study on Impact of Sensory Marketing on Consumer Behavior Pattern: A Case Study of Lapinos Pizza Joint” presented at International Conference on Interdisciplinary Academic Research and Innovation (IARI – 23) held at NIER Ahmedabad on 5th Feb 2023
  • Naishadh Bhatt & Dr. Sunil Patel (17th Feb, 2023)“Critical Success Factors For B2b E‐Markets: An Empirical Study” presented and participated in the “International Conference on Emerging Technologies & Business Intelligence” organized by School of Management, RK University at RK University.
  • Sunil Patel (12th Nov 2022) “E-Waste Management in India: A Scenario Analysis” participated and presented paper in International Conference on “Digitalization, Innovation Transformation and Sustainability in Business Management and Social Sciences” organized by Amity University.Mr. Bhavesh Patel & Dr. Sunil Patel (30thth April 2021) “Impact of Renewable Energy on Indian Economy: A Review” participated and presented in 1st International Conference on Infrastructure Development (ICID): Theory, Practice and Policy on the theme ‘Sustainability and Resilience’ organized by Adani Institute of Infrastructure on 29-30th April, 2021.
  • Sunil Patel & Dr. Daisy Kurien (Sep-2019) “Opportunities and Challenges in Start-up Ecosystem: Management Students’ Perspective” presented at OAKCOM 2019, International Conference on Sustainability & Business, held at OAKBROOK Business School, Gandhinagar on 20th & 21st Sep-2019.
  • Kishor Bhanushali & Dr. Sunil Patel (15th May 2018) “District Level Discrimination in Education and Health Infrastructure: A study of Gujarat, Entrepreneurial Opportunity” participated and presented in absentia at National Conference on Management Practices in Startups at KLE Society’s Institute of Management Studies & Research, Hubli.
  • Sunil Patel & Prof. Mrugesh Nayak (Feb-2017) ““m-MR” The Digital Medical Representative” presented at the International Conference on Technology and Management, held at SPCE, Visnagar on 17th & 18th February, 2017
  • A paper on “Consumer Buying Behaviour for E-Wallets” presented at the conference theme on “Paradigm shift in consumer buying behavior” held at Unitedworld School of Business, Uvarsad Gandhinagar on 18th & 19th November, 2016
  • A paper on “E-waste Management: A New Strategy for Marketing” presented in absentia at ICBM’s National Conference on Management Research- Contemporary Perspectives’ held on 24th September, 2016
  • A paper “A Study of Rural Health Infrastructure and Impact Assessment” presented at International Conference on Integral Development for Wholesome Life, Pacific University Udaipur, 4th & 5st June-2016. Received the Best Paper Award at this conference.
  • A paper “Scope of CSR in Rural Development: Need Assessment with Reference to Education, Health and Water & Sanitation” presented at Unitedworld School of Law, National Conference Gandhinagar, 25th & 26th July-2015
  • A paper “An Empirical study of Consumer Behavior on Financial Dailies” presented at Pacific University, International Conference Udaipur, 13th & 14th April-2012
  • A paper “Impact of Credit Card on consumers Purchasing Decision while Buying From Mall” presented at Pacific University, International Conference Udaipur, 13th & 14th April-2012
  • A paper “Consumer And Retailers Awareness, Perception And Preferences Towards Alternatives To Plastic Carry Bags” presented at Pacific University, International Conference Udaipur, 13th & 14th April-2012
  • A paper “Investment pattern of Investors in Insurance Companies” presented at Fifth PIM International Conference, Indore, 30th & 31st Jan-2011
  • A paper “Study on customer perception for Planet Health Retail Pharmacy chain store at Ahmedabad city” presented at Fifth PIM International Conference, Indore, 30th & 31st Jan-2011
  • A paper “Study of influence of Pharmaceutical products brand name on doctor’s prescriptive behavior” presented at Fifth PIM International Conference, Indore, 30th & 31st Jan-2011
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