In 2011, Coca-Cola launched a campaign in Australia, printing popular first names on their bottles with the tagline “Share a Coke.” The idea was simple: personalize the product to make it feel special. People began searching for bottles with their names or those of friends and family, sparking social media posts and organic buzz. Sales increased by 2% in Australia, and the campaign spread globally, generating millions in earned media.
Lesson: Personalization drives emotional connection and word-of-mouth marketing. Tailor your product or message to make customers feel individually valued.
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